KEEP YOUR GOOD THING GOING
EVEN Hotels came to us with a tricky awareness challenge: not only did their target consumer not know the brand, but also, since the definition of ‘wellness’ is pretty subjective, consumers were a bit fuzzy on what the heck a wellness hotel is. So we created a campaign featuring real EVEN Hotel guests and revolving around a simple idea: EVEN Hotels helps you keep your good thing going.
Role: Art Director and Motion Graphics Designer
THIS CAMPAIGN ACHIEVED:
+47.9% in Aided Awareness
+66.7% in Brand Favorability
+95.2% in Consideration Intent
+120% in Differentiation Perceptual Metrics
