THE IMAGINATION MACHINE
In our six-part series, we explore the lifecycle through the real-life case study of Fruition Hat company. It's one that businesses would do well to study. In today’s unpredictable, fast moving world, where competitive advantage decays rapidly, and where routine cognitive tasks will likely be displaced by AI, companies need to harness the capacity of imagination more than ever—to continually reinvent and rejuvenate themselves in the face of disruption and change, in order to grow.
In the book, we lay out six strategies based on the emerging science of imagination, in-depth case studies from business, and lessons from neuroscience, philosophy, and technology on how to build an imaginative organization.